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Challenge
Domino’s Pizza came to the Polish market in 2011. Strong and well known through its logo, the brand quickly gained brand awareness and recognisability in Poland. Domino’s achieved it’s goal of being perceived as quick and easily available. However, the pizza sector in Poland is very different than in the US. The Domino’s was perceived as a cheap and not particularly tasty branch pizza. How to change the perception of the brand without changing the logo and colour palette?
Solution:
We were looking for a change in association to the existing identity and visual proposition.
We focused on food design. Appetizing visuals underline high quality of food, typography expresses fun and joy accompanying the pizza meal. The new mood of the Visual became a base for creating a whole new identity, including redesigned pizza boxes and website dedicated to main benefits and values of Domino’s. Exclusively, Poland has become the only country to have a new pizza box designed.
As a result of our dedication for creating the new identity, we have also been asked to prepare outdoor campaign, animation on POS TV in the subway and an internet banner campaign.
Impact:
Orders increased approx. 50% in two months’ period.
The new identity of Domino’s has changed the perception of the quality of the brand. -
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Challenge
International pharmaceutical company specialised in ophthalmology has challenged us with the creative rebranding.
Thea products are all over the Europe and European markets. How to prepare the rebranding guidance for designers all over Europe in order to address limitations and obstacles of language diversity?
Solutions
Our job was to prepare a useful redesign tool for different languages and market requirements for designers and agencies.
Brand book had been prepared with a new approach as opposed to the well-known rules, and presented tips and hints for solving designing challenges.Impact
Easy guide for designer to work on a new packaging in the new branding.